The Brand
Soulfrito (Soulful Latin Flava) is a lifestyle and entertainment brand focused on capturing the essence of Urban Latino culture. Soulfrito’s events are renowned for effectively reaching “New Generation Latinos,” an under-represented yet burgeoning youth market consisting of a massive and diverse group of Urban Latino cultural enthusiasts.

Soulfrito The Urban Latin Music Festival is the nation’s only annual Urban Latin music festival established in 2002 that brings together and showcases popular, new and emerging artists from each genre of Urban Latin music. The festival attracts second and third generation Latinos that are predominantly bi-lingual U.S Hispanics. Soulfrito provides the only platform for mainstream urban artists to perform alongside Latin music artists. Soulfrito is considered a premier launch pad by talent and industry. The annual festival takes place at Bayfront Park in downtown Miami.

Artists Featured At Soulfrito The Urban Latin Music Festival
Angie Martinez (Host), City High, Aventura, Oro Solido, Tulile, Sacario, Don Chezina, Don Dinero, Pitbull, Lala of MTV (Host), Huey Dunbar, Magic Juan, Yerba Buena, Fulanito, Lumidee, Gangstarr, Frankie J, Fatman Scoop (Host), Wisin Y Yandel, La India, Notch, Nina Sky, Tony Touch, Kat Deluna, Joell Ortiz, The D.E.Y., El Chino Dreadlion.

Soulfrito Arts Foundation
Soulfrito Arts is a non-for-profit cultural organization dedicated to the advancement and promotion
of the Urban Latino culture in America today, through music, fashion, film, theatre, literary and
visual arts. We facilitate events designed to promote the Urban Latino arts. Through our events
we aim to motivate, inspire & empower the Urban Latino community and showcase it’s talents.

Through our events and activities we provide emerging artists access/visibility to the arts &
entertainment industries. Select programs have been created to motivate Urban Latino youth to
exercise their artistic abilities and provide them with access to information about careers,
leadership, financial management & entrepreneurial skills. We set ourselves out to promote multi-
cultural unity and the advancement of our communities.

Programs

Basics
Our Basics program is a series of workshops/panel discussions developed to provide urban Latino youth and young adults with basic tips and tools to start on the path to personal financial -management, savings, tips on buying a car, savings programs, buying a house etc. In addition, the workshops will feature information on a wide range of career choices and resources.

The workshops are intended to provide urban Latino youth with the real world knowledge of the opportunities available to them and the basic skills needed to begin their lives in the real world. The workshops will also impart the importance of credit, savings, owning a home, and personal financial management .

The workshop CD Rom will feature testimonials from celebrities on the importance of owning a home, managing credit. In addition, the workshop CD Rom will feature thoughts from young professionals in different industries speaking of how they started and what their profession entails.

Soulfrito Arts Panels
The Soulfrito arts panel is comprised of guest speakers who are professionals, philanthropists, writers, film producers and artists within the Latin community. These panels will travel to various high schools discussing issues and ideas relating to the history of Latino arts in America and how it has shaped, formed and influences our society today.