Designing the anatomy of an Awesome Event

The complexities of organizing an “awesome event”, be it a concert, festival or product launch, are enormous. The process starts with our Design & Planning Dept. which deals with finding a site, deciding a theme, and in association with our Legal Dept., obtaining the requisite permits. The process speedily moves to the acquisition of Talent, Staging & Presentation.

The Operations Dept. deals with the hiring of the many sub-contractors required for a major event; their main function being the build-out of the site including stage, backstage and front-of-house. Operations then brings in the Production Dept. which takes care of the technical aspects like sound, lighting, video and special effects.

Our Food & Beverage Dept. works in cooperation with the Sanitary & Health. The Promotion, Advertising and Media Team deals with sponsorship, merchandising, Press, Radio, TV & Internet Broadcasting. Our Communications Dept. probably has the hardest job coordinating the mass of daily meetings in-house as well as with the city, police & public safety departments in which the event is taking place, and of course, the client.

Human Resources deals with the staffing and, lastly, The Flying Squad makes sure everybody is where they should be, the audience is ready and the talent arrives on time for the big event.

The entire process works smoothly due to the total dedication and professionalism of a highly experienced team, and a sign on the conference room wall that reads “Cooperation”!

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